SEO + AEO
Get found in Google and recommended by AI tools like ChatGPT. One practical, affordable service for small service businesses, with no long-term contracts.
People find businesses two ways now. They search Google and scan the results, or they ask an AI tool like ChatGPT, Perplexity or Google’s AI Overviews and get a short recommendation.
You want to show up in both. The good news: you don’t need two separate projects to get there.
Under the hood, the technology is almost identical. Search engines and AI answer engines both read your site, both need to understand what you do and where, and both reward clear, complete, accurate content. A well-built service page, an accurate Google Business Profile and good schema markup do double duty.
What changes is the emphasis. SEO leans toward rankings: the right keywords on the right pages, technical health and local signals. AEO leans toward trust: making your expertise easy to quote, your business facts consistent everywhere, and your authority obvious to an AI deciding who to recommend.
So we offer it as one service, search optimization, and apply the emphasis your business and market need. Think of it like a house. The frame is the same either way; what changes is how you finish the rooms.
Most of the work serves both. Here’s what they share, and where the priorities differ.
Search engine optimization is about earning a spot in Google’s results and the local map, then holding it against your competitors.
Answer engine optimization is about being the business an AI tool trusts enough to name when someone asks who to hire.
Dig into the priorities for each side of search optimization.
Show up when people search for what you do. Practical, affordable SEO for service businesses, with no long-term contracts.
Get recommended when people ask ChatGPT, Perplexity or Google’s AI Overviews who to hire. Practical AEO for service businesses, built on a solid SEO foundation.
Rob and Carmen have been patient, kind, and gone above and beyond to help Raintown’s SEO grow over the last year.
No long-term commitment is required. Start where it makes sense for your business.
$600 one time
A full assessment of where you stand: your SEO, how you show up in AI answers, your web presence and your competition. You get a report built by a person (not a tool), filled with insight and a prioritized list of action items.
Clients regularly tell us it’s the first time they’ve fully understood where they stand and what to do next.
Who it’s for:
$300 per month
There are hundreds of business directories online, but for most service businesses nearly all the engagement comes from just four: Google Business Profile, Bing Places, Apple Business Connect and Facebook.
We optimize and look after those four, and register you on the other directories that help your online authority (and give AI tools consistent facts to work with).
From $400 per month
We start by putting the shared foundation in place: Google’s recommendations for on-site and off-site SEO, plus the structure and authority signals AI tools look for. Then we move to ongoing proactive optimization, with the emphasis on SEO, AEO or both, depending on where your opportunity is.
From $800 per month
Advanced needs, a competitive market, or want help with web development as well? Get in touch and we’ll put together a custom package.
We look at your site, your profiles, your competition and what AI tools currently say about businesses like yours. Then we give you an honest recommendation.
We put the best practices in place that serve both search engines and AI tools. This stage typically takes 2 to 6 months, depending on your site and market.
Once the basics are solid, we focus where your opportunity is biggest, whether that’s climbing the rankings, earning AI recommendations, or both.
One thing makes us unusual in this industry: we’ll tell you honestly whether ongoing optimization makes sense for you. In a saturated market it sometimes doesn’t, and Google Ads may be the better investment.
In short, if you won’t make money from it, you shouldn’t do it. We’ll let you know if that’s the case.
It’s our name for SEO (search engine optimization) and AEO (answer engine optimization) done together. SEO helps you show up in Google’s results. AEO helps AI tools like ChatGPT, Perplexity and Google’s AI Overviews find, trust and recommend you.
The technology underneath is almost identical, so we treat it as one service and adjust the emphasis.
No. Many AI tools pull from search engine results, and all of them reward the same thing good SEO builds: clear, accurate, well-structured information about your business.
What has changed is that ranking is no longer the only goal. You also want to be the business the AI names.
No. The foundation is the same, so you get both. What we adjust is the emphasis, based on your market, your competitors and where your clients are searching.
Getting the best practices in place typically takes 2 to 6 months. Some improvements, like a properly optimized Google Business Profile, can show up sooner. Competitive markets take longer.
No. Our search optimization services are month to month. We’d rather keep you because it’s working.
Law firms are our largest group of clients. We also work with chiropractors, massage therapists and other wellness practices, trades and home services companies, and other businesses that serve clients in their area.
Our initial Web Presence Assessment is free and comes with zero sales pitch. It’s our pleasure to do one for you.