What Works Blog

The most insightful online marketing posts we’ve read in the last few weeks. A Beginner’s Guide to Google Search Console If you have ever done some work on SEO chances are you will have come across the Google Search Console. The Google Search Console is a great tool for monitoring and troubleshooting your site’s presence in search results. However, like […]

The most insightful online marketing posts we’ve read in the last few weeks. What Is Bounce Rate, and Does It Matter in 2023? Bounce rates are an important metric when looking at how people are engaging (or not!) with your site. Zach Edelstein explains what exactly bounce rate is and why it is important in this accessible article. Edelstein also […]

The biggest reason most advertising doesn’t work is that people use the wrong type of advertising for the goals they have or the phase of the buying cycle their audience is in. Fortunately, you don’t need to make that mistake! Your first step is to fully understand what phase your audience is in and what they’re doing! There are 3 […]

The most insightful online marketing posts we’ve read in the last few weeks. People Don’t Read Online—They Scan. This Is How to Write for Them It’s important to know how to optimize online content for reader engagement in an era where users tend to skim rather than thoroughly read web articles. Rita Kind-Envy looks at different eye-scanning patterns and the […]

In recent years, content marketing has been a real marketing industry buzzword. However, a majority of companies doing it are wasting their time and efforts pumping out a mediocre “weekly post.” Most companies are getting little value from doing it (and providing little value through it!). This is especially true in an AI environment where “okay” content can be pumped […]

Our founder, Robert Cooper, joined Simon Kingsnorth on his “For The Love of Marketing” podcast to look at how to make your Google Ads convert. Watch the episode below to hear Robert share his insights and strategies on how to create Google Ads campaigns that drive real results. From targeting the right audience to crafting compelling ad copy, you’ll learn […]

The most insightful online marketing posts we’ve read in the last few weeks. Improving or removing content for SEO: How to do it the right way SEO is more than just regularly posting new and relevant content, sometimes you have to go back and update or remove old content, but how do you know what to remove and what to […]

The most insightful online marketing posts we’ve read in the last few weeks. How to Get More Local Business Reviews from Travelers Does your business benefit from tourists? Getting them to write reviews can be a difficult, but extremely beneficial, thing to do. Miriam Ellis looks at why travelers don’t write reviews and highlights the importance of asking customers for […]

Want to get more Search traffic? Consider employing some techniques that your competitors might not be doing (or, at least, not doing a great job at). Assess Your Competition To see how likely you are to rank for certain topics and see which competitors are showing up for the keywords you want to rank for, use a tool like Moz […]

The most insightful online marketing posts we’ve read in the last few weeks. 26 Ways To Increase Organic Traffic Organic traffic refers to traffic that finds your website through unpaid search engine results. By increasing your organic traffic, you can not only enhance the quality of your visitors but also establish credibility and trust, giving you a competitive edge over […]

The most insightful online marketing posts we’ve read in the last few weeks. Google Announces 8 New Top Level Domains Including One For Lawyers Google has released 8 new Top Level Domains (TLDs) as an alternative to the more traditional .com, .net, and .org extensions. These include .esq, .phd, .prov, and more. Roger Montti looks at highlights and benefits of […]

Ever wish you could understand how Google sees your site and find out if any of your pages have issues? You can! With the Google Search Console Pages report you can: Before you get started, you’ll need to install Google Search Console on your website. Once you install it you’ll have to wait a day or two for Google to […]