What Works Blog

We post regularly with strategic thoughts & opinions, engagment summaries, client profiles and more.

Digital Marketing Must-Reads: May 2023

The most insightful online marketing posts we’ve read in the last few weeks. Google Announces 8 New Top Level Domains Including One For Lawyers Google has released 8 new Top Level Domains (TLDs) as an alternative to the more traditional .com, .net, and .org extensions. These include .esq, .phd, .prov, and more. Roger Montti looks at highlights and benefits of […]

Fix Your Site With the Google Search Console Pages Report

Ever wish you could understand how Google sees your site and find out if any of your pages have issues? You can! With the Google Search Console Pages report you can: Before you get started, you’ll need to install Google Search Console on your website. Once you install it you’ll have to wait a day or two for Google to […]

Your Free SEO Weapon

It is critically important to understand how your site is performing in Google and know if there are any serious site issues. Luckily, you can get this information straight from the horse’s mouth using Google Search Console. Google Search Console is free, so you’d think everyone would use it, but that’s not the case. Only a small percentage of folks […]

Google Ads VS SEO

Curious whether you’re better off investing in Search Engine Optimization (SEO) or Sponsored Search Ads in Google? Here’s a typical search result (broken out side by side for visibility): Also, a caveat with either approach is that in a competitive industry it’s not enough to just “do SEO” or “do Ads” – you need to do them really well to […]

Digital Marketing Must-Reads: April 2023

The most insightful online marketing posts we’ve read in the last few weeks. Link Farms: What Are They and Why You Should Avoid Them Adam Steele provides a deep but comprehensible look at the black hat SEO technique that is used to manipulate search engine rankings.  Link farms are a network of websites that link back to each other in […]

Google Search Optimization – Does it Make Sense For You?

Google Search Optimization – Does it Make Sense For You? Succeeding with SEO can be challenging and, if your industry is too competitive, may not be actually worth undertaking (beyond implementing the important baseline SEO best practices). Fortunately, you can find out BEFORE you start if you’ll be able to succeed (and it’s actually quite easy to find out). Watch […]

Show Up In Search – Cracking the Google 3 Pack

Your Google Business Profile (GBP) is the top asset you can leverage to show up in Local Search. What’s more, few companies fully flesh out all features of their Profile, even though it’s very straightforward to set up. As well, because it’s location-specific, even the smallest companies can often compete effectively against the biggest firms. Join us as we run […]

Google Demystified – The Anatomy of the Search Results Page for Lawyers

Curious about all the elements of Google Search and where your best opportunities are? Read on to learn about each component of Search as we go through seven of the areas that might impact your results. Here’s a glimpse of a typical Google Search results page: Here are some insight on each individual area: 1 – Google Local Services Ads […]

Client Snapshot: The Executors

Client Snapshot: The Executors Pick a niche and get really good at it. As an agency owner and instructor, I’ve literally given that piece of advice hundreds of times. However, I can count on one hand the number of companies who I’ve seen fully “execute” on that strategy. The Executors is one of those companies. Having seen the need in […]

Company Feature: Waypoint Counselling

Waypoint Counselling is a company run by George Bielay and Anne Fuller.  Research shows that having the right “fit” is the strongest predictor for success with a counsellor and sharing your challenges requires comfort, trust and a great connection. Fortunately, Waypoint Counselling is available for BC residents to help ensure those elements by helping make sure people find the right […]

Engagement Summary: Waypoint Counselling

The What Works team started working with Waypoint several years ago when we were still working as the JumpStart Web division of PlusROI Online Marketing.  It’s been an honour to watch them grow these past years, particularly as we overcame a few challenges along the way. Background: When Waypoint originally approached us they were still relatively new and didn’t have […]

Engagement Summary: Raintown Dog Training

While Raintown Dog Training excels at teaching “man’s best friends” they are also skilled learners and put a huge value on their own training. After graduating from the Alacrity Digital Marketing Boot Camp they came to us for additional help in further refining their Google Advertising and advanced SEO. Background: As a startup company breaking into an established industry, Kris […]

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