What Works Blog

We post regularly with strategic thoughts & opinions, engagment summaries, client profiles and more.

Client Snapshot: The Executors

Pick a niche and get really good at it. As an agency owner and instructor, I’ve literally given that piece of advice hundreds of times. However, I can count on one hand the number of companies who I’ve seen fully “execute” on that strategy. The Executors is one of those companies. Having seen the need in the market for a […]

Company Feature: Waypoint Counselling

Waypoint Counselling is a company run by George Bielay and Anne Fuller.  Research shows that having the right “fit” is the strongest predictor for success with a counsellor and sharing your challenges requires comfort, trust and a great connection. Fortunately, Waypoint Counselling is available for BC residents to help ensure those elements by helping make sure people find the right […]

Engagement Summary: Waypoint Counselling

The What Works team started working with Waypoint several years ago when we were still working as the JumpStart Web division of PlusROI Online Marketing.  It’s been an honour to watch them grow these past years, particularly as we overcame a few challenges along the way. Background: When Waypoint originally approached us they were still relatively new and didn’t have […]

Engagement Summary: Raintown Dog Training

While Raintown Dog Training excels at teaching “man’s best friends” they are also skilled learners and put a huge value on their own training. After graduating from the Alacrity Digital Marketing Boot Camp they came to us for additional help in further refining their Google Advertising and advanced SEO. Background: As a startup company breaking into an established industry, Kris […]

Company Feature: Raintown Dog Training

Dog ownership has risen to an all-time high in recent times, creating a huge need for training services and Raintown Dog Training has stepped up to the challenge. Launched in 2020 out of the founder’s desire to see more science-based dog training, Raintown has been going through the challenging process of setting up and growing a business in a time […]

Engagement Summary: Bloom Technical

Engagement Summary: Bloom Technical WhatWorks started working with Bloom Technical in the months before our official launch and we’ve been pleased to be able to help generate measurable return on investment for them. Background: As a relatively new company, Bloom Technical wanted to expand their advertising reach and develop new prospects without breaking the bank and within a fairly tight […]

Company Feature: SR&ED Pioneers: Bloom Technical

Company Feature – SR&ED Pioneers: Bloom Technical SR&ED (scientific research and experimental development) tax incentives are a big deal in Canada, allowing firms who invest in research and development to claim tax credits of almost two thirds of the staffing costs of this research. Not surprisingly, these claims can get quite complex so a whole industry of SR&ED Consultants has […]

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