What Works Blog

We post regularly with strategic thoughts & opinions, engagment summaries, client profiles and more.

Digital Marketing Must-Reads: April 2024

The most insightful online marketing posts we’ve read in the last few weeks. An Introduction to Google Tag Manager The more data we can gather when it comes to our sites, the better. Using Google Analytics is a great place to start, but using it alongside Google Tag Manager is even better! Angela Petteys goes over the basics of Google […]

Digital Marketing Must-Reads: March 2024

The most insightful online marketing posts we’ve read in the last few weeks. What Is a Pillar Page? SEO Content Pillars Explained One effective strategy to stand out is by leveraging pillar pages, which serve as comprehensive resources covering core topics. With these strategies from Brody Hall, you can enhance your SEO efforts, engage readers, boost rankings through internal linking, […]

What is a Brand Ad in Google Search & Why Might You Need One?

A Brand campaign is when you set up an ad to run in Google Search for when people search for your company name. If you’re lucky, your website might already show up first in Google Search when somebody searches your business name. In this case, there’s no particular need to run a Brand Campaign. However, in some cases like the […]

How To Spy On Your Competitors’ Search Ads

Curious to know if your competitors are running Search Ads and, if so, what they are saying in their ads? In 2023, Google launched their Ads Transparency Center at https://adstransparency.google.com To see your competitors’ ads, just go to the Transparency Center and paste anyone’s website URL or business name into the All Topics search field and you’ll quickly see if […]

What is Google Advertiser Identity Verification?

In 2020 Google Launched their Advertiser Identity Verification program. In short, they wanted to crack down on folks using false identities for their ads and make sure that all the ads running were legitimate and trustworthy. Currently, you’re able to set up a Google Ads account without verification, but there are several ads features that you can’t use until you’re […]

Digital Marketing Must-Reads: February 2024

The most insightful online marketing posts we’ve read in the last few weeks. What Belongs on Your Local Business’ About Page? This article goes over 13 different elements you can include on your local business “About Me” page that can help you get the best “About” page in town. Dive into H1 tags, visual stories, how to instill trust, and […]

Your Checklist for Optimizing Your Service Pages for Search

Once you’ve created a great service page, it’s critical that people (and Search Engines) can actually find the page. This is where Search Engine Optimization (SEO) comes in. SEO can be extremely complex, but in this case it’s pretty simple. We just want to make sure that your page is organized in a way that Google can find it. The […]

How to Build a Great Service Page

In our Service Pages post we’ve already discussed why it’s critical that you create individual service pages for your most important services. Before we even look at what should be on your individual services pages, let’s discuss your services summary page. It’s quite possible that you offer a lot of different services and that many of them will be much lower priority.  […]

Service Pages: Why They Are Critically Important

A lot of websites have a single page where they highlight all their services on the one page. While this may be okay if you get most of your business through referrals and traditional sales activities, it just doesn’t work if you want to win new clients through Google. You have to remember that if somebody does find you through […]

Digital Marketing Must-Reads: January 2024

The most insightful online marketing posts we’ve read in the last few weeks. What to Do With Aging Local Business Content: Review, Update, and Re-promote! If you have been creating and posting new content for a while now, chances are you have some content that is outdated. Some of it, however, you may be able to reuse! Miriam Ellis goes […]

SEM, PPC, SEO, GBP, WTH? Search Marketing Defined

Confused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the industry get confused! Let’s look at the 3 main areas of Search Marketing and clear them up! SEM – Search Engine Marketing Although sometimes used to describe PPC (below), Search Engine Marketing is the overall practice of improving your results in […]

Digital Marketing Must-Reads: December 2023

The most insightful online marketing posts we’ve read in the last few weeks. What is Google Analytics? From Basic to Advanced Insights Since you have found your way to our blog, chances are at some point you have heard of Google Analytics. If you aren’t in the industry however, you may not have had the chance to do a deep […]

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