Keyword Research and a Page Plan
We find what your clients actually type into Google, then make sure each important search has a page that can rank for it. If you install hot water tanks, you need a page about hot water tank installation.
Search Engine Optimization
SEO Services for Small Business
Show up when people search for what you do. Practical, affordable SEO for service businesses, with no long-term contracts.
No long-term contractsHonest advice, no sales pitchBuilt for local service businesses
Show Up When Local Clients Search
Google has become the Yellow Pages of the 21st century. If you don’t show up when someone searches for what you do, you’re close to invisible online.
The good news for small service businesses: Google favours businesses that are close to the person searching. So even in a competitive market, a well-optimized local business can outrank much bigger competitors. (The key words there being “well-optimized”.)
SEO is the rankings side of our search optimization service. The foundation it builds (clear service pages, accurate profiles, a technically sound site) is the same one AI tools rely on, so the work also helps you show up in AI answers. Here, the emphasis is on earning and holding your place in Google’s results and the local map.
We take a very practical approach. We get your basics in place first, then help you earn your rightful place in your market. No overpriced packages and no long-term contracts. Just what works.
What Clients Say
Rob and Carmen have been patient, kind, and gone above and beyond to help Raintown’s SEO grow over the last year.
What Our SEO Covers
We focus on the SEO elements that matter most for local businesses.
Technical Health
Speed, mobile, indexing and the other behind-the-scenes items that can stop Google from seeing your site properly. We fix what matters and tell you what doesn’t.
Google Business Profile
Your profile drives the map results, calls and direction requests. We optimize it and keep it accurate, along with Bing, Apple and Facebook.
Titles, Descriptions and Page Copy
Clear page titles and descriptions that earn the click, and page copy that tells Google (and people) exactly what you do and where.
Content That Answers Questions
A practical plan for blog posts and articles that answer the questions your clients ask, linked to the service pages they support.
Reporting You Can Understand
Plain-language updates on rankings, traffic and inquiries, so you always know what’s working and what we’re doing next.
How Our SEO Works
Review Where You Stand
We look at your site, your profiles and your competition, then give you an honest recommendation on where to focus.
Put the Best Practices in Place
We implement Google’s recommendations for on-site and off-site SEO. This stage typically takes 2 to 6 months, depending on your site and market.
Grow With Ongoing SEO
Once the basics are solid, we watch your competitors and work to outdo them, so you earn (and keep) your place in your market.
One thing makes us unusual in this industry: we’ll tell you honestly whether ongoing SEO makes sense for you. In a saturated market it sometimes doesn’t, and Google Ads may be the better investment.
In short, if you won’t make money from SEO, you shouldn’t do it. We’ll let you know if that’s the case.
SEO Questions We Hear Most
How long does SEO take to work?
Getting the best practices in place typically takes 2 to 6 months, depending on your site and how competitive your market is. Some improvements, like a properly optimized Google Business Profile, can show up sooner.
SEO is a steady climb rather than a switch you flip. That’s also why we’re honest up front about whether it’s worth it for you.
Do I have to sign a long-term contract?
No. Our SEO services are month to month. We’d rather keep you because it’s working.
Is SEO worth it for a small business?
Usually, if your clients search for what you do in your area. Google favours businesses close to the person searching, which gives local businesses a real chance against bigger competitors.
If your market is already saturated and SEO won’t pay for itself, we’ll tell you, and suggest what will.
What’s the difference between SEO and AEO?
SEO (search engine optimization) helps you rank in Google’s search results. AEO (answer engine optimization) helps AI tools like ChatGPT, Perplexity and Google’s AI Overviews find, trust and recommend your business.
The technology is almost identical. The difference is emphasis: SEO focuses on rankings, AEO on trust and citations. That’s why we offer them together as one search optimization service.
Can I do some of the work myself?
Absolutely. Our Search and Web Presence Review is built for DIYers too. You get a prioritized list of action items you can work through yourself, hand to your web person, or hand to us.
What kinds of businesses do you work with?
Law firms are our largest group of clients. We also work with chiropractors, massage therapists and other wellness practices, trades and home services companies, and other businesses that serve clients in their area.
More on Search Optimization
Search Optimization
Get found in Google and recommended by AI tools like ChatGPT. One practical, affordable service for small service businesses, with no long-term contracts.
Answer Engine Optimization (AEO)
Get recommended when people ask ChatGPT, Perplexity or Google’s AI Overviews who to hire. Practical AEO for service businesses, built on a solid SEO foundation.
Find Out Where You Stand in Search
Our initial Web Presence Assessment is free and comes with zero sales pitch. It’s our pleasure to do one for you.