What Works Marketing Academy
LEARN HOW TO BEAT BIGGER COMPETITORS
Dive into our public overviews, sign up for a free membership for more advanced lessons, or get a paid membership (coming soon) for even more lessons & guidance.
Recommended: start with the Marketing Themes Overview and go from there. Or, jump into our checklists & resources (currently focused mostly on SEO but expanding soon!).
What Do You Want to Accomplish?
Improve My Site and SEO
If you’re looking to make improvements to your site and your Search Engine Optimization, jump straight to our Tools & Resources section.
You’ll find tools to evaluate your current status, do research & improve your presence.
Learn Digital Marketing:
- Tech Basics for boring but critical tech stuff.
- Marketing Themes to learn what type of marketing is right for you.
- Marketing Lessons to understand the different marketing channels.
- Website Lessons to learn how to build or improve your site.
Tech Basics Lessons
RESOURCES & CHECKLISTS
We’re pleased to offer some great free resources.
Many of these are the same tools we use internally when we’re serving clients and can help you get organized and work better and smarter.
BLOG
We post regularly with strategic thoughts & opinions, engagment summaries, client profiles and more.
Digital Marketing Must-Reads: March 2024
The most insightful online marketing posts we’ve read in the last few weeks. What Is a Pillar Page? SEO Content Pillars Explained One effective strategy to stand out is by leveraging pillar pages, which serve as comprehensive resources covering core topics. With these strategies from Brody Hall, you can enhance your SEO efforts, engage readers, boost rankings through internal linking, […]
What is a Brand Ad in Google Search & Why Might You Need One?
A Brand campaign is when you set up an ad to run in Google Search for when people search for your company name. If you’re lucky, your website might already show up first in Google Search when somebody searches your business name. In this case, there’s no particular need to run a Brand Campaign. However, in some cases like the […]
How To Spy On Your Competitors’ Search Ads
Curious to know if your competitors are running Search Ads and, if so, what they are saying in their ads? In 2023, Google launched their Ads Transparency Center at https://adstransparency.google.com To see your competitors’ ads, just go to the Transparency Center and paste anyone’s website URL or business name into the All Topics search field and you’ll quickly see if […]
What is Google Advertiser Identity Verification?
In 2020 Google Launched their Advertiser Identity Verification program. In short, they wanted to crack down on folks using false identities for their ads and make sure that all the ads running were legitimate and trustworthy. Currently, you’re able to set up a Google Ads account without verification, but there are several ads features that you can’t use until you’re […]