What Works Marketing Academy

Learn how to beat larger competitors

Dive into our public overviews, sign up for a free learning membership for more advanced lessons, or get a paid membership for step by step guidance.

Or start with our checklists which outline your online essentials and walk you through the key points of  your marketing activities.

Tech Basics Lessons:

• Tech Basics Overview
• Domains, Registrars & DNS
• Email
• Website Platforms
• Hosting
• Website Speed

Website Lessons

• Website Presentation Overview
• Branding, Image and Design
• Writing for your Website
• Visitors and Conversion
• Calls to Action
• Landing Pages (for ads)
• Navigation and Site Structure

Marketing Lessons

• Marketing Overview
• Traditional VS Web Marketing
• SEO
• Search Ads
• Display Ads
• Social Media
• Content & Thought Leadership
• Email Marketing
• Analytics & Tracking

Marketing Themes

• Marketing Themes Overview
• Community Leader
• Networker
• Thought Leader
• Advertising Leader
• Promoter
• Client Cheerleader
• Operational Expert
• Brand Leader
• Niche Specialist

Checklists

Step by step elements to get your efforts dialed in. New checklists published monthly.

• Foundational SEO Checklist

• Social Media and Google Business Profile Checklist

Resources

Tools for efficient planning & implementation for your marketing efforts. bapfdasdfjl apfjasdpfja asdpfjaspdjf   asdpfj

• DIY SEO Self-Audit Template
• DIY Competitor Marketing Audit

• UTM Linking Sheet
• SEO Matrix Template

Blog

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