What Works Marketing Academy
LEARN HOW TO BEAT BIGGER COMPETITORS
We’ve recently made all our Academy videos, articles and lessons free for anyone to view.
Rob Recommends: start with the Marketing Overview and go from there. Or, jump into our checklists & resources (currently focused mostly on SEO but expanding soon!).
What Do You Want to Accomplish?
Improve My Site and SEO
If you’re looking to make improvements to your site and your Search Engine Optimization, jump straight to our Tools & Resources section.
You’ll find tools to evaluate your current status, do research & improve your presence.
Learn Digital Marketing:
- Tech Basics for boring but critical tech stuff.
- Marketing Lessons to understand the different marketing channels.
- Website Lessons to learn how to build or improve your site.
Tech Basics Lessons
RESOURCES & CHECKLISTS
We’re pleased to offer some great free resources.
Many of these are the same tools we use internally when we’re serving clients and can help you get organized and work better and smarter.
BLOG
We post regularly with strategic thoughts & opinions, engagment summaries, client profiles and more.
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The 2024 (and beyond) SEO Playbook for Service Businesses
The 2024 (and beyond) SEO Playbook for Service Businesses Curious how to approach SEO for your service business? Look no further – we’ll lay out all the basic elements for you in prioritized order… Google Business Profile Your Google Business Profile is arguably the most visible element you’ll have in Search. What’s more, because it’s heavily influenced by the searcher’s […]
Digital Marketing Must-Reads: April 2024
Digital Marketing Must-Reads: April 2024. The most insightful online marketing posts we’ve read in the last few weeks. An Introduction to Google Tag Manager The more data we can gather when it comes to our sites, the better. Using Google Analytics is a great place to start, but using it alongside Google Tag Manager is even better! Angela Petteys goes […]
Digital Marketing Must-Reads: March 2024
The most insightful online marketing posts we’ve read in the last few weeks. What Is a Pillar Page? SEO Content Pillars Explained One effective strategy to stand out is by leveraging pillar pages, which serve as comprehensive resources covering core topics. With these strategies from Brody Hall, you can enhance your SEO efforts, engage readers, boost rankings through internal linking, […]
What is a Brand Ad in Google Search & Why Might You Need One?
A Brand campaign is when you set up an ad to run in Google Search for when people search for your company name. If you’re lucky, your website might already show up first in Google Search when somebody searches your business name. In this case, there’s no particular need to run a Brand Campaign. However, in some cases like the […]