What Works Marketing Academy


Dive into our public overviews, sign up for a free membership for more advanced lessons, or get a paid membership (coming soon) for even more lessons & guidance.

Recommended: start with the Marketing Themes Overview and go from there. Or,  jump into our checklists & resources (currently focused mostly on SEO but expanding soon!).

What Do You Want to Accomplish?

Improve My Site and SEO

If you’re looking to make improvements to your site and your Search Engine Optimization, jump straight to our Tools & Resources section.

You’ll find tools to evaluate your current status, do research & improve your presence.

Learn Digital Marketing:


We’re pleased to offer some great free resources.

Many of these are the same tools we use internally when we’re serving clients and can help you get organized and work better and smarter.


We post regularly with strategic thoughts & opinions, engagment summaries, client profiles and more.

Digital Marketing Must-Reads: September 2023

The most insightful online marketing posts we’ve read in the last few weeks. People Don’t Read Online—They Scan. This Is How to Write for Them It’s important to know how to optimize online content for reader engagement in an era where users tend to skim rather than thoroughly read web articles. Rita Kind-Envy looks at different eye-scanning patterns and the […]

Why Is Thought Leadership the Best Content Strategy, Hands Down?

In recent years, content marketing has been a real marketing industry buzzword. However, a majority of companies doing it are wasting their time and efforts pumping out a mediocre “weekly post.” Most companies are getting little value from doing it (and providing little value through it!). This is especially true in an AI environment where “okay” content can be pumped […]

Mastering Google Ads Conversion with Simon Kingsnorth

Our founder, Robert Cooper, joined Simon Kingsnorth on his “For The Love of Marketing” podcast to look at how to make your Google Ads convert. Watch the episode below to hear Robert share his insights and strategies on how to create Google Ads campaigns that drive real results. From targeting the right audience to crafting compelling ad copy, you’ll learn […]

Digital Marketing Must-Reads: August 2023

The most insightful online marketing posts we’ve read in the last few weeks. Improving or removing content for SEO: How to do it the right way SEO is more than just regularly posting new and relevant content, sometimes you have to go back and update or remove old content, but how do you know what to remove and what to […]

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