What Works Marketing Academy
LEARN HOW TO BEAT BIGGER COMPETITORS
We’ve recently made all our Academy videos, articles and lessons free for anyone to view.
Rob Recommends: start with the Marketing Overview and go from there. Or, jump into our checklists & resources (currently focused mostly on SEO but expanding soon!).
What Do You Want to Accomplish?
Improve My Site and SEO
If you’re looking to make improvements to your site and your Search Engine Optimization, jump straight to our Tools & Resources section.
You’ll find tools to evaluate your current status, do research & improve your presence.
Learn Digital Marketing:
- Tech Basics for boring but critical tech stuff.
- Marketing Lessons to understand the different marketing channels.
- Website Lessons to learn how to build or improve your site.
Tech Basics Lessons
RESOURCES & CHECKLISTS
We’re pleased to offer some great free resources.
Many of these are the same tools we use internally when we’re serving clients and can help you get organized and work better and smarter.
BLOG
We post regularly with strategic thoughts & opinions, engagment summaries, client profiles and more.
Top Categories & Tags
Essential Elements for Online Success in Search Marketing
If you run a service business, you probably get most of your new clients through networking andreferrals. That approach works well—people who know you trust you, and trust makes the sales processmuch smoother.But here’s the thing: search marketing can dramatically expand your opportunities for growth beyondyour immediate network. The challenge is that succeeding online requires a completely differentapproach than the […]
Client Spotlight: Aestheva Medical Aesthetics
Client Spotlight: Aestheva Medical Aesthetics Serious Skin Science. Effortless Confidence. The Art of Aging Gracefully. In the heart of Victoria’s Fort Street district, Aestheva Medical Aesthetics offers an experience that blends clinical expertise with calm, refined care. Led by Dr. Helen Ross—a respected ER physician and educator—the clinic is built on the belief that aging is a privilege, and that […]
Smart Strategies to Boost Local SEO and Win Customers
Smart Strategies to Boost Local SEO and Win Customers Search Engine Optimization (SEO) is the practice of optimizing your website so it appears prominently when people search on Google for topics relevant to your business. Some businesses sell products nationally or internationally, so their actual business location is more or less irrelevant to Google. However, Google understands that many in-person […]
Essential Elements of a Winning Digital Marketing Strategy for Service Businesses
Essential Elements of a Winning Digital Marketing Strategy for Service Businesses Creating a comprehensive digital marketing strategy for service-based businesses requires a multi-faceted approach. You don’t need to do all of these things to succeed although some (like Brand Marketing, Strategy and Websites) are non-negotiable if you want to excel. Below are the critical elements that should be considered for […]