What Works Marketing Academy


Dive into our public overviews, sign up for a free membership for more advanced lessons, or get a paid membership (coming soon) for even more lessons & guidance.

Recommended: start with the Marketing Themes Overview and go from there. Or,  jump into our checklists & resources (currently focused mostly on SEO but expanding soon!).

What Do You Want to Accomplish?

Improve My Site and SEO

If you’re looking to make improvements to your site and your Search Engine Optimization, jump straight to our Tools & Resources section.

You’ll find tools to evaluate your current status, do research & improve your presence.

Learn Digital Marketing:


We’re pleased to offer some great free resources.

Many of these are the same tools we use internally when we’re serving clients and can help you get organized and work better and smarter.


We post regularly with strategic thoughts & opinions, engagment summaries, client profiles and more.

Your Checklist for Optimizing Your Service Pages for Search

Once you’ve created a great service page, it’s critical that people (and Search Engines) can actually find the page. This is where Search Engine Optimization (SEO) comes in. SEO can be extremely complex, but in this case it’s pretty simple. We just want to make sure that your page is organized in a way that Google can find it. The […]

How to Build a Great Service Page

In our Service Pages post we’ve already discussed why it’s critical that you create individual service pages for your most important services. Before we even look at what should be on your individual services pages, let’s discuss your services summary page. It’s quite possible that you offer a lot of different services and that many of them will be much lower priority.  […]

Service Pages: Why They Are Critically Important

A lot of websites have a single page where they highlight all their services on the one page. While this may be okay if you get most of your business through referrals and traditional sales activities, it just doesn’t work if you want to win new clients through Google. You have to remember that if somebody does find you through […]

Digital Marketing Must-Reads: January 2024

The most insightful online marketing posts we’ve read in the last few weeks. What to Do With Aging Local Business Content: Review, Update, and Re-promote! If you have been creating and posting new content for a while now, chances are you have some content that is outdated. Some of it, however, you may be able to reuse! Miriam Ellis goes […]

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