What Works Marketing Academy


Dive into our public overviews, sign up for a free membership for more advanced lessons, or get a paid membership (coming soon) for even more lessons & guidance.

Recommended: start with the Marketing Themes Overview and go from there. Or,  jump into our checklists & resources (currently focused mostly on SEO but expanding soon!).

What Do You Want to Accomplish?

Improve My Site and SEO

If you’re looking to make improvements to your site and your Search Engine Optimization, jump straight to our Tools & Resources section.

You’ll find tools to evaluate your current status, do research & improve your presence.

Learn Digital Marketing:


We’re pleased to offer some great free resources.

Many of these are the same tools we use internally when we’re serving clients and can help you get organized and work better and smarter.


We post regularly with strategic thoughts & opinions, engagment summaries, client profiles and more.

Digital Marketing Must-Reads: May 2023

The most insightful online marketing posts we’ve read in the last few weeks. Google Announces 8 New Top Level Domains Including One For Lawyers Google has released 8 new Top Level Domains (TLDs) as an alternative to the more traditional .com, .net, and .org extensions. These include .esq, .phd, .prov, and more. Roger Montti looks at highlights and benefits of […]

Fix Your Site With the Google Search Console Pages Report

Ever wish you could understand how Google sees your site and find out if any of your pages have issues? You can! With the Google Search Console Pages report you can: Before you get started, you’ll need to install Google Search Console on your website. Once you install it you’ll have to wait a day or two for Google to […]

Your Free SEO Weapon

It is critically important to understand how your site is performing in Google and know if there are any serious site issues. Luckily, you can get this information straight from the horse’s mouth using Google Search Console. Google Search Console is free, so you’d think everyone would use it, but that’s not the case. Only a small percentage of folks […]

Google Ads VS SEO

Curious whether you’re better off investing in Search Engine Optimization (SEO) or Sponsored Search Ads in Google? Here’s a typical search result (broken out side by side for visibility): Also, a caveat with either approach is that in a competitive industry it’s not enough to just “do SEO” or “do Ads” – you need to do them really well to […]

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