What Works Marketing Academy


Dive into our public overviews, sign up for a free membership for more advanced lessons, or get a paid membership (coming soon) for even more lessons & guidance.

Recommended: start with the Marketing Themes Overview and go from there. Or,  jump into our checklists & resources (currently focused mostly on SEO but expanding soon!).


We’re pleased to offer some great free resources.

Many of these are the same tools we use internally when we’re serving clients and can help you get organized and work better and smarter.


We post regularly with strategic thoughts & opinions, engagment summaries, client profiles and more.

Company Feature: Waypoint Counselling

Waypoint Counselling is a company run by George Bielay and Anne Fuller.  Research shows that having the right “fit” is the strongest predictor for success with a counsellor and sharing your challenges requires comfort, trust and a great connection. Fortunately, Waypoint Counselling is available for BC residents to help ensure those elements by helping make sure people find the right […]

Engagement Summary: Waypoint Counselling

The What Works team started working with Waypoint several years ago when we were still working as the JumpStart Web division of PlusROI Online Marketing.  It’s been an honour to watch them grow these past years, particularly as we overcame a few challenges along the way. Background: When Waypoint originally approached us they were still relatively new and didn’t have […]

Engagement Summary: Raintown Dog Training

While Raintown Dog Training excels at teaching “man’s best friends” they are also skilled learners and put a huge value on their own training. After graduating from the Alacrity Digital Marketing Boot Camp they came to us for additional help in further refining their Google Advertising and advanced SEO. Background: As a startup company breaking into an established industry, Kris […]

Company Feature: Raintown Dog Training

Dog ownership has risen to an all-time high in recent times, creating a huge need for training services and Raintown Dog Training has stepped up to the challenge. Launched in 2020 out of the founder’s desire to see more science-based dog training, Raintown has been going through the challenging process of setting up and growing a business in a time […]

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