Baseline Search Engine Optimization
We consider Baseline SEO to be the optimization and technical basics that absolutely every company should have in place.
In short, if you don’t have this level of optimization in place, you’re almost certainly losing out on traffic that would otherwise be finding your site through search.
Once your Baseline SEO is taken care of you’re ready to consider whether Advanced/Competitive SEO makes sense for your site.
Steps for Baseline SEO
To help you get your Baseline SEO in place, we’ve compiled a set of resources you can work through:
- The DIY SEO Audit helps you understand where you’re at right now.
- The “SEO Matrix” is an organizational tool to help you prepare for on-site optimization.
- The Keyword Research video will show you the basics of picking your keywords.
- The Baseline SEO Checklist walks through the steps and elements you need to have in place.