Essential Elements of a Winning Digital Marketing Strategy for Service Businesses Creating a comprehensive digital marketing strategy for service-based...
Author Archive for: Rob
Direct Response vs. Brand Advertising: Discover the Best Strategy to Grow Your Law Firm
Rob, , Blog, Digital Marketing Strategy, Advertising, Digital Marketing, Legal Marketing, StrategyDirect Response vs. Brand Advertising: Discover the Best Strategy to Grow Your Law Firm Are you curious about which...
The 2024 (and beyond) SEO Playbook for Service Businesses
Rob, , Blog, Digital Marketing Strategy, Tips, Google Business Profile, SEOThe 2024 (and beyond) SEO Playbook for Service Businesses Curious how to approach SEO for your service business? Look...
What is a Brand Ad in Google Search & Why Might You Need One?
Rob, , Blog, Digital Marketing Strategy, Tips, Google Ads, ResourcesA Brand campaign is when you set up an ad to run in Google Search for when people search...
How To Spy On Your Competitors’ Search Ads
Rob, , Blog, Digital Marketing Strategy, Tips, Google Ads, ResourcesCurious to know if your competitors are running Search Ads and, if so, what they are saying in their...
In 2020 Google Launched their Advertiser Identity Verification program. In short, they wanted to crack down on folks using...
Your Checklist for Optimizing Your Service Pages for Search
Rob, , Blog, Tips, Service Pages, StrategyOnce you’ve created a great service page, it’s critical that people (and Search Engines) can actually find the page....
How to Build a Great Service Page
Rob, , Blog, Digital Marketing Strategy, Tips, Service Pages, StrategyIn our Service Pages post we’ve already discussed why it’s critical that you create individual service pages for your most important...
Service Pages: Why They Are Critically Important
Rob, , Blog, Digital Marketing Strategy, Tips, SEO, Service PagesA lot of websites have a single page where they highlight all their services on the one page. While...
SEM, PPC, SEO, GBP, WTH? Search Marketing Defined
Rob, , Blog, Digital Marketing Strategy, Google Ads, Google Business Profile, SEO, StrategyConfused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the...
Search The Academy
Free Consultation
Looking for more traffic and clients through Google Search?
Simply contact us and we’ll:
- Do a quick assessment of your site and search presence.
- Book a short call with you.
- Present our findings in an educational manner with zero sales pitch
We guarantee you’ll find huge value in our call - if you don’t feel like you did, coffee is on us in the form of a $20 Starbucks Gift Card
Marketing Lessons:
Website Lessons:
Tech Basics Lessons:
Topics:
Advertising Analytics Baseline SEO Checklists Client Snapshot Company Feature Content Content Strategy Digital Marketing Email Marketing Engagement Summary Google Ads Google Business Profile Google Search Console Legal Marketing Marketing Resources Search SEO Service Pages Social Strategy Tech Thought Leadership