A Brand campaign is when you set up an ad to run in Google Search for when people search...
Archive for category: Search Advertising
How To Spy On Your Competitors’ Search Ads
Rob, , Blog, Digital Marketing Strategy, Search Advertising, Tips, google-ads, Resources, StrategyCurious to know if your competitors are running Search Ads and, if so, what they are saying in their...
What is Google Advertiser Identity Verification?
Rob, , Blog, Search Advertising, Tips, google-ads, Resources, TechIn 2020 Google Launched their Advertiser Identity Verification program. In short, they wanted to crack down on folks using...
Why The Heck Do I Need to Pay for Google Ads Management?
Rob, , Blog, Search Advertising, Tips, google-ads, StrategyThe fact that you can create a Google Ads account and have ads running in about a half hour...
Online Advertising Demystified
Rob, , Blog, Digital Marketing Strategy, Search Advertising, Tips, google-ads, StrategyThe biggest reason most advertising doesn’t work is that people use the wrong type of advertising for the goals...
Mastering Google Ads Conversion with Simon Kingsnorth
Rob, , Blog, Search Advertising, Tips, Advertising, conversion, Google Ads, google-ads, StrategyOur founder, Robert Cooper, joined Simon Kingsnorth on his “For The Love of Marketing” podcast to look at how...
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