A Brand campaign is when you set up an ad to run in Google Search for when people search...
Curious to know if your competitors are running Search Ads and, if so, what they are saying in their...
In 2020 Google Launched their Advertiser Identity Verification program. In short, they wanted to crack down on folks using...
Confused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the...
The fact that you can create a Google Ads account and have ads running in about a half hour...
The biggest reason most advertising doesn’t work is that people use the wrong type of advertising for the goals...
Our founder, Robert Cooper, joined Simon Kingsnorth on his “For The Love of Marketing” podcast to look at how...
Curious whether you’re better off investing in Search Engine Optimization (SEO) or Sponsored Search Ads in Google? Here’s a...
Curious about all the elements of Google Search and where your best opportunities are? Read on to learn about...
