Google Analytics Setup
If you’re serious about the web for your business you MUST install Google Analytics.
It allows you to see how many people visited your site, what marketing source they came from, where they live and a thousand other things.
You can also set up “goals” that track the most important actions on your site (form submissions, video views, etc) and these goals can even be imported into other platforms like Google Ads to help optimize your campaigns.
Best of all, it’s free!
Google has recently ditched there longstanding Universal Analytics and lauched Google Analytics 4 (GA4).
At this time there are still some issues within GA4 but it’s becoming the only version available as of July 2023 so all our documentation will focus on it.
See our video below to learn how to install GA4 on your website.