The most insightful online marketing posts we’ve read in the last few weeks.
What Is Bounce Rate, and Does It Matter in 2023?
Bounce rates are an important metric when looking at how people are engaging (or not!) with your site. Zach Edelstein explains what exactly bounce rate is and why it is important in this accessible article. Edelstein also goes over how bounce rates may have changed when Google switched over from Universal Analytics to GA4 earlier this year, as well as how to view your bounce rates in GA4.
If you have ever been interested in how engaging your website is for new users, looking at bounce rates is a great place to start. Make sure to read Edelstein’s article to get a better understanding of how you can use this important metric.
What Is Local Search Marketing? Geo-Specific Digital Strategies
If you have a local brick-and-mortar store, you may not want to market your business on a larger scale. Local search marketing helps you reach customers who are looking for a nearby business that can meet their needs.
Adam Steele goes over the basics of local search marketing in this comprehensive article posted earlier this month. Read more to find out why local search marketing is important, what are the current best practices, and what are some future trends to help you stay ahead of the game.
Announcing: The Local Business Content Marketing Guide
Miriam Ellis is Moz.com’s local SEO Subject Matter Expert and if you have checked out some of our curated posts in the past you will know that we love the content that Ellis produces. If you have ever wanted to take a deeper dive into local business marketing you should check out this new marketing guide.
Ellis shows you how you can grow your business with keyword research, how to best optimize pages on your website, how to grow your visibility, and more in this great new marketing guide!