The most insightful online marketing posts we’ve read in the last few weeks.

A Beginner’s Guide to Google Search Console

If you have ever done some work on SEO chances are you will have come across the Google Search Console. The Google Search Console is a great tool for monitoring and troubleshooting your site’s presence in search results.

However, like lots of the different tools out there, sometimes it can be a bit confusing to use at the start. Angela Petteys goes over the basics in their informative and accessible article from earlier this month.

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Local SEO for new physical locations

So you’re opening a new physical location, great! But do you know the SEO steps you should take to prepare for the new location? As Dayna Lucio states in their article from November 22, getting started early with SEO can help ensure your new location is visible immediately.

This article gives you all the things you need to know to ease the transition.

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What is a Meta Description? Tips, Tricks, and Best Practices

You may have heard of meta titles and descriptions, and while they don’t have anything to do with Facebook or Instagram, they are very important for SEO. Meta descriptions are a snippet of text that gives people searching on Google a quick overview on the content of a page on your site.

In this article from later this month, Adam Steele goes over ways to craft a meta description, and little tips and tricks to make the process easier.

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